ENEM 2021 - We are now a nation obsessed with the cult of celebrity.
Celebrities have replaced the classic notion of the hero.
But instead of being respected for talent, courage or
intelligence, it is money, style and image the deciding
factors in what commands respect. Image is everything.
Their image is painstakingly constructed by a multitude
of different image consultants to carve out the most
profitable celebrity they can. Then society is right behind
them, believing in everything that celebrity believes in.
Companies know that people will buy a product if a
celebrity has it too. It is as if the person buying the
product feels that they now have some kind of connection
with the celebrity and that some of their perceived
happiness will now be passed onto the consumer. So to
look at it one way, the cult of celebrity is really nothing
more than a sophisticated marketing scheme. Celebrities
though cannot be blamed for all negative aspects of
society. In reality society is to blame. We are the people
who seemed to have lost the ability to think for ourselves.
I suppose it’s easier to be told what to think, rather than
challenging what we are told. The reason we are
swamped by celebrity is because there is a demand for it.
Disponível em: www.pitlanemagazine.com.
Acesso em 7 dez 2017 (adaptado).
O texto, que aborda questões referentes ao tema do culto
à celebridade, tem o objetivo de
a) destacar os méritos das celebridades.
b) criticar o consumismo das celebridades.
c) ressaltar a necessidade de reflexão dos fãs.
d) culpar as celebridades pela obsessão dos fãs.
e) valorizar o marketing pessoal das celebridades.
RESPOSTA:
Letra C.
Lê-se no texto: “Celebrities though cannot be blamed
for all negative aspects of society. In reality society is
to blame. We are the people who seemed to have lost
the ability to think for ourselves.”.
Celebridades, entrentanto, não podem ser culpadas
por todos os aspectos negativos da sociedade. Na
verdade, deve-se culpar a sociedade. Nós somos as
pessoas que parecem ter perdido a capacidade de
pensar por nós mesmas.
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